Community Based Social Marketing And Its Influence On People’s Behavior
When the social marketing theory was formally conceptualized by Kotler during the 70s, nations, government agencies, NGOS, private institutions, as well as communities used the concept and applied them to create advocacy over an issue.There are many pressing concerns that citizens can participate in right in their own communities. Why communities based? Primarily, they are folks that can be easily accessed and people know one another so they can easily encourage others too. Besides, asking people to participate and monitoring activities is easier on a community level. This is why community based social marketing fits well in such scenario. There are many issues that a community can engage in such as environmental awareness by reducing carbon footprints they create. Another important issue would be sustainability so that the next generations would still inherit a rich planet. Whatever the goal maybe for community based social marketing, it is surely worth the effort. Plus, the citizens get to know their neighbors and start building a more interactive community. Isn’t that ideal?
To have a more direct understanding of community based social marketing, it is good to familiarize yourself with some tools that are often used in creating campaigns. For example, many programs addressed to sustainability have resorted to using community based social marketing as a vehicle since this is effective in reaching out to the people. For one, this type of promotion is more personal and can handle queries from the public thereby producing a higher rate of behavioral change. The following tools are efficient in launching as community based social marketing:
•Prompts – are effective but simple reminders that can regularly tell people to do somthing, usually in the form of stickers or signs in public places that promote an advocacy
•Commitments – community people can laso sign a pledge that ensures their commitment for a campaign
•Norms – these are usually dictated by society or culture, teaching young people to recycle can be a norm
•Compelling communications such as gruesome or striking images that can act as a deterrent to negative behavior like drunk driving.
There are still many approaches to community based social marketing aside from what’s stated; nevertheless, they all produce behavioral change among people, said a webmaster of bluehost who’s in charge of bluehost review and cheap web hosting.
