Modern Day Subliminal Adverts
Attached is a video made for Real Subliminal with various subliminal messaging adverts on it – it exposes everytihng from Bread adverts, to Dodge Trucks, to Jewelery and Alcoholic drinks companies and even Coca Cola.
Subliminal adverts have been used by a very wide range of advertisers in every industry possible. The reasons they use them vary but there can be a lot to gain from using these subliminal techniques:
- Increased memory of the advert.
- Increase in the memory of the brand generally.
- Maybe result in the advert going viral.
- Grabbing your attention and focusing you on the advert.
- A direct impact on actual sales.
These suggestions build up after a while especially if used across the board in the companies promotional efforts.
A simple subliminal link to sex, or a naked figure is more than enough to register in your mind. It is just enough to make the advert memorable, and to help it stick out in your mind. It may even cause controversy: Any publicity is good publicity. It will more likely get talked about around the “water cooler” and may even enter mainstream culture for a while; perhaps with people imitating the advert and making spoofs even. This all helps the company, the product and the brand name.
coca cola subliminal messages are perhaps the biggest example. They are always gathering press for using sexual suggestions in their cans, bottles, and other promotional material. They typically hide pictures of the female form within their designs. Typically they can be seen as an outline in the ice and icecubes, and in the wavy curvy lines which make up the Coca Cola logo. They have also been known to include lips, happy / thursty faces and more in the backgrounds.
All of these messages are meant to add to Coca Cola as a sexy, young brand name – just as their overt branding and advertising tries to do. It all ties in, and it works, Coca Cola are one of the widest recognised brands across the world. At one point a few years ago the term “Coca Cola” was the second best known word across the world! The word in first place? OK!!
Subliminal adverts are everywhere – some are totally obvious, but some are very subtle. if you open your eyes peeled you will notice more subliminal suggestions in your everyday life and in the adverts you watch.